My Beginning
My name is Shreesh Sharma. I am from Pachewar in the Tonk district of Rajasthan, and my childhood was spent in Sanganer, Jaipur—a city where textiles, prints, and craftsmanship are not just a profession, but a legacy. From a young age, I closely observed and understood Jaipur and Bagru prints, the art of local artisans, and their hard work. This background and experience gave birth to CHIRJA.
Why CHIRJA Was Created?
Today's fashion market has two extremes—either products are very expensive simply because they are labelled "handmade," or their identity and quality are lost in mass production.
I started CHIRJA to create a brand that respects tradition but also understands modern lifestyle and practicality. CHIRJA's foundation has always been clarity, honesty, and balance.
Founder's Quote “I believe that not every product needs to be handmade, but every product needs to be good, comfortable, and honest.” — Shreesh Sharma, Founder – CHIRJA
What We Make CHIRJA is not a single-category brand. Our collections include:
Bagru Hand Printed designs
Jaipur Printed fabrics
Hand Embroidery (in selected designs)
Machine-made designs where consistency, fitting, and durability are essential
We clearly understand that one process is not best for every design. Therefore, CHIRJA features a thoughtful and transparent mix of handcrafted and machine-crafted designs—without compromising on quality.
My Philosophy (What I Believe In) I believe in CHIRJA because this brand:
Clearly states what it is
Doesn't confuse the customer
Focuses on the product experience, not just claims
Whether the product is hand-printed or machine-made, my priority has always been fabric comfort, wearable design, and value for money.
My Vision
My vision is to make CHIRJA a trusted Indian ethnic wear brand, where customers can shop without any hesitation. I want that when someone wears CHIRJA, they feel the design is natural, the fabric is comfortable, and the brand is trustworthy. My Promise I personally ensure that the fabric is carefully selected, the finishing is neat, and what is promised is delivered. CHIRJA is not just a brand for me—it's a reflection of my roots, my philosophy, and your trust. Esi sooch ka sata sikhana ke surata jari ha.
CHIRJA Tradition Inspired. Thoughtfully Crafted. Honestly Made.
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.
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